It catches many visitors off guard and unprepared for the onslaught of spam in their inbox. Trick questions, counterintuitive buttons, and failure to design for empathy. For those that refuse, a sprinkle of guilt into the copy like “No thanks, I don’t want to save money” is your only option instead of a “No thanks”.ĭark patterns in UX are cunning tactics of design that punish users that don’t read the fine print.
Or entering a website that pops up a dialogue box for a discount, in exchange for your email. A large, welcoming button guides your eye to click, with tiny, low-contrast fine-print text hiding below. I’ve been caught too many times signing up for 7-day free trials, and billed thereafter with no notification for the trial ending.
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